PERSONAL BRANDING- WHAT IS IT?
Professional photographs. Real people. Real Confidence.
IMAGINATIVE. ENGAGING. EYE CATCHING PHOTOS.
Your personal branding photo experience can change not only the way your clients engage with you, but the way you see yourself!
We've all heard of corporate head shots, the generic smiles, the suits and ties, and the "professional" photographs. ALL of us have seen them, so much so, that they are no longer engaging your clients! Meet Personal Branding- a step above and beyond professional head shots. Why are they so different?
For starters we like to take the time to know our Personal Branding clients' business. What do they need to engage their clients? What makes them stand out against all of the other businesses in their local area? How do they want to be represented to their clients? What are some of the things we can highlight in your personal branding shoot? Are you quirky, fun, spontaneous? Or are you serious, classy, and defined? When people search for your business they are met with their first face-to-face image of YOU. The personal brand of YOU and now you have them hooked!
WHAT IS PERSONAL BRANDING?
When we talk about "Personal Branding" we are referring to establishing and promoting what yourself and your product represent. Your personal brand is the skills and experience that sets you apart from everyone else and makes you YOU!
A BRAND CAN BE ANYTHING YOU WANT IT TO BE
We're used to thinking about brands being associated with companies and their products - think about Apple, we all know who Steve Jobs is because he put himself out into the world as a personal brand attached to his business and a representative of his business, THAT is personal branding done right.
In the world today, anything can be a brand. Even a person such as yourself can be a brand.
What is your personal brand? Are you known for being the online person who has the inside line on today’s hot topics or do you have a new product that could set the world on fire! What ever your brand is, it exists both online and offline.
The idea of personal branding may make you uncomfortable. But, if you don't take control and create your personal brand online, then you are missing out on opportunities that someone else is going to get.
You have to be your authentic self, it's what comes naturally and anything else will be very difficult. Share your own promise of value, the essence of your personal brand. Know who you are and what message you are trying to send to your target audience. Understand who they are individually and where they hang out and spend their free time, where they learn and interact with their peers.
ASSET AND INVESTMENT
One of the biggest mistakes people make is under-utilizing their photography assets and their investment. Custom photography is an asset, having a photo session even every quarter will give you an up to date library of images to pull from and that will save you time and money not to mention it's one less thing you have to worry about.
PLACING IMAGES ON YOUR WEBSITE AND SOCIAL MEDIA
When you personalize your business with photographs, your target audience can get to know you and that builds trust. Personalizing your Facebook or social media posts to bring stories, even if it is behind the scenes of what you do and why it is important is going to garner more engagement, empathy, trust and start building a relationship with your target client. At the very least you need to have a quality head shot on your website, people need to know that you are a REAL person. People do business with people, and for entrepreneurs it is critical that people can see you, get to know you and see what your core values are.
Research has shown that LinkedIn, Facebook business page, Instagram etc, posts with an image receive 120% - 180% more visibility and engagement. Showing your clients is more effective than just telling them about yourself. As they say, "A picture is worth a thousand words" so keeping that profile picture updated every quarter or 3 months is important, this will help keep you in the front of their minds and using that same updated image across all of your platforms is key!
Personal branding helps you to market yourself, and your business, to others. Why is that important? Building a brand and an online presence allows for individuals to network not only socially but professionally as well. Your personal brand is an extension of who you are, and it's what you want to present to peers and potential clients.
Personal branding is marketing YOU. Creating lasting images in the minds of people who interact with you, hear your name, and are in your network online and offline.
Our personal branding photo shoots walk you through the process of open and inviting images of YOU and how these image will help connect your clients and potential business contacts to your products on your website, on your social media, or in your business cards. You begin with building trust, focusing your brand towards your target audience, and become more visible to those you want to serve.