What is Personal Branding? / by Christy Miller

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What is Personal Branding? 

Personal Branding helps you define your identity as a professional, entrepreneur, and business person. It uses professional images to portray your personality by establishing a prescribed image or impression in the minds of others.  

Personal branding helps you to market yourself, and your business, to others. Why is that important? Building a brand and an online presence allows for individuals to network not only socially but professionally as well.  Your personal brand is an extension of who you are, and it's what you want to present to peers and potential clients. 

 

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Personal branding is marketing YOU. Creating lasting images in the minds of people who interact with you, hear your name, and are in your network online and offline. 

Our personal branding photo shoots walk you through the process of open and inviting images of YOU and how these image will help connect your clients and potential business contacts to your products on your website, on your social media, or in your business cards. You begin with building trust, focusing your brand towards your target audience, and become more visible to those you want to serve.

All of the photos used for this blog are personal branding photos are from our Pink Mentor Network Headshot Refresh Event.  Each of these women came into our studio and got a professional makeover and had a mini session for these gorgeous photos.